Brand kit for infographics: what goes in one
By the InfographicHQ team · · Updated
A brand kit is your logo, footer line, web address, colours and fonts, saved once and applied to every infographic you make. On InfographicHQ the title, logo and footer are added in code, never drawn by the AI, so they are sharp and spelled exactly as you typed them on every image.
What goes in a brand kit
A brand kit holds six things: a logo, a footer icon, a footer line, a web address, colours and fonts. InfographicHQ calls it a brand.
| Part | Where it shows | What works |
|---|---|---|
| Logo | The header, under the title | PNG, JPG or WebP up to 5 MB. A transparent PNG sits cleanest. SVG is not accepted |
| Footer icon | The start of the footer bar | A small, simple mark |
| Footer line | The footer bar | One line, up to 70 characters |
| Web address | The footer bar, after the line | Up to 40 characters, written the way you say it |
| Colours | The whole picture | Page, headings, text and an accent, and up to 6 card colours |
| Fonts | Title, headings and body text | One for headings, from 12 typefaces. One for body text, from 10 of them |
Why consistency matters more than any single design
Recognition comes from repetition: the same mark in the same place, the same colours, the same line at the bottom. They do not have to be remarkable, only the same every time, for long enough that a reader knows it is yours before reading a word.
Infographics get saved, screenshotted and reshared without the post they came in. The footer is the only part of your caption that travels with the image, so it is worth making sure it always says who made it and where to find them.
Why your logo is never drawn by the AI
Image models draw something that resembles a logo, not the logo. InfographicHQ never asks the model to draw your logo, your footer or your web address. The AI draws the body in your colours and fonts, and the title, logo and footer are added in code on top.
Setting up a kit that works
Use a dark logo for the header, a light icon for the footer, and a footer line under ten words.
- Use the dark or full-colour version of your logo. The header is light on every house palette, so a white logo will vanish there. A wide, horizontal logo reads best, because the space under the title is wide and shallow.
- Use a light version of your icon. The footer bar is navy unless you change it, so the icon beside your footer line should be white or pale. A simple symbol works better than a detailed crest at that size.
- Keep the footer line under ten words. It is a signature, not a paragraph. It is followed by an arrow and your web address, so a short call to action reads naturally: "More guides like this", then the address.
- Write the web address the way you would say it. "yourcompany.com" rather than the full address with its prefix.
- Choose colours that read on each other. Your text sits on your card colours and your accent picks out part of the title, so give each one enough contrast with what is behind it.
You can set the title, logo and footer left, centre or right, and the logo small, medium or large.
One brand or several
One brand on InfographicHQ's Starter plan and three on Pro, with a quick switch between them. Pro also lets you invite 2 teammates, who share the brands. Current prices are on the pricing page.
Your first infographic is free. On a plan, every infographic carries your logo, footer, colours and fonts. If you work for clients, see infographics for agencies.
What you can change later
The title and subtitle, free. A different brand redraws the picture and uses a credit.
| Change | Cost | What happens |
|---|---|---|
| Title or subtitle | Free | Set in code; nothing is redrawn |
| A different brand | 1 credit | Redrawn in that brand's colours and fonts; the words stay the same and the original stays in your gallery |
A consistency checklist
- The same logo file on every image, never a screenshot of it.
- The same footer line and address for long enough to become familiar.
- The same colours and fonts on every image.
- One or two palettes across a series, rather than a different one every post.
- The same title pattern across a series: all numbered lists, or all how-tos.
- The same shape across a series, such as Portrait 4:5, so a grid of your posts lines up.
None of this makes an individual image better. It makes the twentieth image recognisably yours, which is the point.
